This part of the website has moved HERE, For an updated version you can find this page there.

3- Correct Meta Tags

Although the big search engines (refer to Search engines 101) do not explicitly use the keyword Meta Tags, and in some cases ignore these completely, the use of Meta Tags on your page still serves an important purpose. There are literally hundreds, even thousands of smaller search engines scattered all across the Internet. Whilst the bigger engines tend to 'spider' whole pages instead and obtain their results from that, these smaller search engines don't have as much physical space to work with and must do things efficiently. It is in these particular engines you will find that Meta Tags are still very important, And as mentioned before, being indexed in smaller engines could also lead to a better ranking in larger ones, it all works together.

The Meta tags (description and keywords were covered in search engines 101), There are very few additions to that on this page, but you should take particular notice of the number of characters you are allowed to have in there.

Many software supply means of specifying such tags easily, others don't, Anyway all you need to do is copy the 2 lines (meta name and meta keywords), paste them in the HEAD section of your pages, and change the red text with your own.

    Example:
    <head>
    <title>title of your page here</title>
    <Meta name="keywords "content="a list of keywords, not more than     80 characters">
    <Meta name="description" content="put a short description here, not more than     150 characters">
    </head>


     

Write your meta tags with the surfer in mind, The best way to write meta tags is to write them to serve the web surfer, while in the process of writing them for search engines, forget about the search engine and think of the user, what do you offer and what keywords will he search for to get to your content. Don't use keywords that are relevant but not really for your website, they are a waste, and the hits they yield are useless, the visitor will exit as soon as he/she finds out that the page is not what they are looking for.

If it is the big guys you are looking for meta tags are not really worth the while, Meta tags are used by smaller engines, So why do we do them, First of all smaller engines could give you a starter push then you would automatically start gaining with the big guys, Second Smaller engines have less competition and still have users, so you wouldn't have to wait for your website to start climbing that great large google list.