1.1 The IT Product

The IT product is probably the most common product, and it lends itself easily for selling on the internet, Surely you know something other people want to know, Now that is your product, Lets say you are a taxi driver, What can a taxi driver, a hotel manager, an employee, or an unemployed person have, For the sake of example, a TAXI driver knows the streets pretty well, he also knows all the hotels, motels restaurants and knows where people go on Thursday night, this information is of interest to new comers to the town,  !

So to go to step 2 with an answer to the "My IT Product" question do the following!
Ask yourself

• Is there something i know that other people would like to know, or need to know, or do i know something people will want to know after they know it exists ?
• Are people willing to buy this information ? if yes how many people are potential customers, at what price will the product sell ? (sales * price)
• Is it easy to advertise, Would people want to come and see if they see an advertisement about my product
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