Most search engines use sophisticated algorithms to determine the relevancy of a given page in relation to any given search term, They are the important ones anyway. Since the algorithms change fast you should always keep an eye and notice how they work, For now we will give you a great tip.

To make a search engine figure out what terms you consider important in a page, you should always place important keywords as text headers (titles) and define there heading <H1> through <H6>, Many people will tell you that bold letter is good, while that is true, the most weighted words are those in Header 1. header 2 comes next and so on.

 

In-between the <b>...</b> or <strong>..</strong> Tags or as part of a heading.
 

In-between the <H1>..</H1> through <H6>..</H6> etc. heading Tags.