These days, over 95% of all web surfers on the Internet find what they are looking for by visiting the 6 most popular search engines. If your site is not ranking within the top 10 or 20 results when a keyword search is performed, or even showing up on the first 3 pages of a given search, then you run the likely risk of not being found by your target audience.

Entry Pages are the one of the most effective solutions for people to rank well within any search engine. These pages are also commonly referred to as 'bridge' pages, portal pages, 'jump' pages, gateway pages, doorway pages, etc. They are specifically designed for a particular keyphrase and optimized for a particular search engine. Entry Pages also provide you with a link to your main website, and allow you to design a site that incorporates advanced features such as frames, Javascript, extensive graphics, and so on.

These types of pages look like any other ordinary webpage but with a fundamental difference... they are simple, straight-forward and highly optimized pages for effective inclusion into a search engine index. An Entry Page acts as a kind of 'alternate entrance' to your site and it can be comprised of almost any page from your website. It may also be an entirely separate page altogether, though still 'tied' to your main site by way of links and page content. There is nothing particularly special about an Entry Page, except that it happens to have the proper number of words, keyphrases and other elements in order to rank well in any of the top search engines.

Example:

Your home page
 

A product information page
 

An introduction page.