Google Adsense (New Window)

What is google Adsense ?

Google Adsense is loosely speaking an extension of google adwords, Google adwords is a system that allows you to pay google to show your website for certain searches, You bid on keywords to get your result on the top of those boxes that appear to the right of your search, Google adsense is an extension of adwords that those boxes will appear on participating websites. So instead of the advertisement being served on the google website, it gets served on the google website and other participating websites.

Can anyone join ?

Almost, They do accept most sites with appropriate content, Appropriate content is content that does not harm the company's image like adult only websites for example that feature pornographic material.

Is it free to join?

Yes !

How much will i make compared to my performance ?

At the moment google is a hot system, It is making me for example a significant amount of money, No one knows (but google) how much they give you but it seems to be a percentage of the bid paid by the adwords customer, Other people say it has to do with the ratio of ads clicked versus served (impression to click ratio) but that as a linear equation is defiantly untrue, if they have a complex equation for that it would be a totally different story.

How does google adsense work ?

Simply put, when the google spider crawls your pages, it checks what the content of your page is about and then serves the ads on your pages by displaying adwords ads that match a string (the adwords customer determines) in your document, it seems to be much more complex than that but this is the general idea.

One problem is that google is not rotating the ads enough, so your visitor will click the link once but when he comes back he will se an ad he has already seen

Can i click my own ads ?

I don't advise you to, it is prohibited (and that is natural for program integrity) and if you get caught you loose. And you will, they have a system to detect cheating and it works well (from my past experience with google services), Don't even think of anonymous surfing software, they track cheating using complex patterns not jus through your IP or cookies !

Can i track my advertisement sales in adsense ?

Within the your account at the google website you will only find a small report that shows you how many people have clicked on your banners and how many banners have been shown and surely how much you have earned, It may take up to an hour to see the results, Even though i investigated the issue but there is no news on weather google will upgrade there system to allow you to monitor what pages are generating what revenue.

Can i track results for separate pages ?

At the moment NO, but if you check back soon i am working on a statistics system (PHP) to track the results of google adsense, once i come up with it i will send it to anyone who has commented on the topic on the forum !

How about the server log file ?

Sure you could track your results with the server log file, But that will only log the outs with no information on money, you can set up your website to track the outs, but this provides very minimal information since every ad will generate a different amount of money.

Can i modify the code in order to track results in google adsense ?

Unfortunately NO, You can not modify the google code in any way, even if it remains functional, Since it is prohibited by google and if they sense that you have modified the code, your account could be cancelled !

Can i use the google code on websites that use frames ?

Sure you could, but will it server payable impressions that is a different story, The ads shown on your page depend on the page content, so if you have the google code on its own on a frame it would server non payable ads to charitable organizations, If you use frames it is advised that you have the google code on the framed page that has the content, otherwise you will not be making sense of the adsense program !

Note CPC = Cost Per Click, has come to mean advertising and paying only for visitors, others like commission junction offer a PFP (pay for performance) which means the advertiser gets paid when a sale happens by a visitor referred from his website.