The idea behind your website, It is what makes your website different.

Many websites hit the jackpot because of the idea behind the website rather than just the content, the idea is what should make your website special, take a look at this example.

There are many websites on the internet that tell you about the former Iraqi  regime, but one of them had so little content and made millions of dollars ! you might have heard about it and it is very possible that you yourself visited it ! welovetheiraqiinformationminister.com, the person behind that website chose the right timing, had a good sense of humor (and very little design skills), best of all the idea of the website was unique and everybody seemed to like it, it sold T-shirts and mugs, it had a translation from what the information minister said during the second gulf war and VOILA he is a millionaire at the moment.

So now you should use your imagination to visualize what your website will look like, the spirit of your website, the language you are going to use (Very formal or your local dialect), all this depends on your target visitors as you can imagine.

So you know why you are making a website, You know what content you are going to post and work on, but you need to do it in an innovative way!

You might want to make it funny looking or you might want to add a joke at the top of every page, even though those are good ideas, they are not what it is all about.

The best way to do this is look at your favorite websites on the internet, If you are selling tools for professionals your website should look professional, consistency in such websites is a must (similar layout for every page) and colors are not recommended. While if your website targets teenagers, it would probably be better off with a (groovy) design, Colors would be necessary, and spelling mistakes could even become a plus.